Run Clubs, AI & Ozempic: The biggest wellness trends of 2025

December 08, 2025

From fibremaxxing to glucose tracking, walking clubs to dopamine menus - 2025 had a little bit of everything.

It was the year we turned science into self-awareness, trends into tools, and wellness into something more grounded, communal, and real.

Here’s what shaped the way we cared for ourselves in 2025.

1. Calorie Counting is Out. Blood Sugar Balancing is In

Forget restriction, this was the year of balance. Instead of counting calories, people tuned into energy curves instead. Continuous glucose monitors became more mainstream for non-diabetics, nutritionists swapped “don’t eat that” for “pair it with protein,” and the 3pm crash finally got the attention it deserved.

At the heart of it? A growing understanding that stable blood sugar equals stable mood, focus, and energy. For many women navigating hormonal conditions like PCOS, blood sugar became a crucial piece of the wellbeing puzzle.

And it wasn’t just food doing the work. Supplement shelves saw a quiet revolution with blood-sugar supporting ingredients like myo-inositol and magnesium leading the charge for steadier energy, fewer cravings, and a healthy approach to weight management.

From a few extra almonds with your fruit to a balanced breakfast with fibre, protein and healthy fats, this was the year people started fueling how they want to feel, not just how they want to look.

2. Fibre (Finally) Got its Spotlight

This year, we stopped chasing protein goals alone and started aiming for fibre goals too.

Fibre finally got its spotlight - not just for gut health, but for energy, mood, and long-term wellbeing. From chia puddings to colourful plant-loaded plates, fibre-rich foods became the quiet heroes of 2025.

This time, the conversation was deeper. Beyond skin glow and bloat-free bellies, ‘fibre maxxing’ became a movement for long-term health - supporting gut health, regular bowel movements and bringing awareness to colon health and cancer prevention.

3. Community Wellness > Solo Self-Care

After years of individualised “self-care” culture, 2025 reminded us that wellness isn’t something we have to do alone.

The rise of run clubs, sunrise dips, sauna circles, and mindful meet ups proved that self care doesn’t have to be quiet or solitary. It can be joyful, social, and shared. The era of “me time” made way for “we time” and all the cup-filling benefits that come with community and connection.

The science backs it up, too. Studies show that social connection is one of the most powerful predictors of longevity, resilience, and mental wellbeing. Turns out, community is as essential to health as sleep or nutrition.

4. The Era of Personalised Wellness

From Oura Rings to Apple Watches, wellness got digital and deeply personal. AI-powered insights and smarter apps turned our phones and wearables into round-the-clock health companions, tracking everything from stress levels to menstrual cycles, recovery, and sleep.

But the real shift in 2025 wasn’t in the tech itself, it was in how we used it. This year saw a shift away from chasing perfect scores towards meaningful patterns instead. Sleep tracking became sleep improvement and heart rate variability became stress awareness.

The rise of AI has made wellness more tailored than ever before - but the biggest wins still came from tuning into our unique biology. Data works best when it empowers you, not overwhelms you.

5. Pelvic Health Became Mainstream

And it’s about time. Like so much in the women’s health realm, pelvic care has long been overlooked, until now.

In 2025, pelvic floor physio became mainstream, perimenopause education grew louder, and postpartum recovery was finally recognised as essential, not nice-to-have.

Conversations once kept to hushed corners - prolapse, bladder leakage, painful sex - became louder, and pelvic floor dysfunction became seen as just that. Because women deserve better - not silence, not stigma, and certainly no settling for “that’s just how it is.”

6. The GLP-1 Revolution (and What Came After)

Ozempic and other GLP-1 medications dominated headlines this year, hailed by some as a game-changer, criticized by others as expensive and overhyped, but what really followed was a deeper conversation about what sustainable metabolic health actually looks like.

Originally designed for type 2 diabetics, these drugs mimic a gut hormone that reduces appetite and regulates blood sugar, helping support fat loss by changing your hunger cues and metabolism over time.

They’re not the first weight loss drugs to exist, and like those that have come before, they’re no silver bullet. These medications can be a helpful tool, but only when paired with lifestyle habits that actually support your metabolism: regular movement, protein and strength training to maintain muscle, and a diet rich in the nutrients we need to thrive.

GLP-1 medications may help get you started, but the real win is building the foundation underneath that keeps your metabolism (and you) strong for the long haul. And your body? Your decision. Whether you use medication, food, supplements or a mix of all three, education gives you the power to choose what's right for you.

7. The Hot Girl Walk Grew Up

The Instagram era of the “Hot Girl Walk” grew up and honestly, so did we. This year walking stayed the most underrated form of movement, but matured into something gentler, more sustainable, and more mindful.

The daily stroll became less about steps and more about sanity. A way to regulate stress, think clearly, and connect (to others or just to yourself). Whether it was a lunchtime lap or a sunrise stroll, the Mentally Well Walk became the simplest - and most sustainable - form of daily movement and nervous system care.

8. Boundaries, Dopamine Menus & Digital Detoxes

In 2025, “grind culture” officially lost its grip. The new flex? A calm, regulated nervous system. Boundaries replaced burnout, and wellness shifted from doing more to feeling more calm and regulated.

We saw the rise of dopamine menus: personalised lists of simple, joy-sparking actions people could reach for when their energy dipped. Think a 10-minute walk in the sun, texting a friend, or dancing in the kitchen. Paired with digital detoxes and “no scroll Sundays,” this was the year we began retraining our brains to find pleasure in the real world again - not just on screens.

9. Don’t Die: The Longevity Era

This year also saw the rise of longevity: a proactive and preventative approach to health that integrates science, technology and lifestyle with the goal of living healthier, for longer.

Sparked by Don’t Die: The Man Who Wants to Live Forever, Netflix’s documentary on biohacker Bryan Johnson, the conversation about ageing and how to slow it down took over feeds and podcasts everywhere.

From sleep optimization and blood sugar balance to saunas, cold plunges, and mitochondrial-boosting supplements, “longevity” is less about lifespan, and more about healthspan.

Forget the thousand-dollar wellness regimes and high-tech biohacks. At its heart, longevity is something we can all aspire to: not just adding years to your life, but adding life to your years.

10. The Creatine Comeback

Once reserved for gym bros and bodybuilders, creatine found a new identity this year: a quiet essential for everyday energy, focus, and longevity.

Research continues to show that creatine supports cellular energy production in every part of the body, not just muscle. It’s been linked to improved cognitive function, mood, and even resilience to fatigue, making it as relevant for sleep-deprived parents and busy professionals as it is for athletes.

From menopausal women adding it to their morning smoothies to older adults supporting strength and recovery, creatine earned its place as one of 2025’s most talked-about daily supplements.