Why we exist

We discovered our reason for being in Clinical practice 15 years ago, growing to become leading holistic health and wellness experts in New Zealand and uncovering an unstoppable drive to change the health game.

The union of clinical expertise and scientific research is where we thrive. Science underpins every measure we take to help revitalise your body’s baseline wellness, giving you the essential energy you need to feel at your best.

Meet the team

What makes us unique?

Dedicated to feeling good naturally, our Clinical practice is supported by our range of nutritional supplements, with over 3000 life-changing reviews.

We use the highest quality ingredients in our products, prioritising natural forms, and take a whole life view approach for natural and effective pathways to wellness: no one thing equals wellness.

It is a culmination of whole life choices that vitalises essential energy.

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The essential energy equation

We rigorously consider the ins and outs of everything we create, meeting wellness needs at a personal level, to powerfully restore essential energy with everything considered.

What is essential energy, you ask? It’s the baseline of vitality, spirit and drive – utterly unique to each of us – that sustains our daily lives.

Without it we feel underpowered. You might not feel terrible but you don’t feel like you. It can often feel like you’re surviving the days, rather than thriving in them.

Essential energy is your morning get-up-and-go, and your evening wind down. It’s playtime with the kids, date night with your partner, and the motivation to cook dinner after a productive day on the tools. It’s laughing – and crying – with friends, and keeping that promise you made to yourself.

It’s a full life to be lived, and the energy to live it well.

Why BePure products?

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    Designed &
    formulated in NZ
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    Backed by 15 years of clinical experience
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    High-quality, high-strength ingredients
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We've done the research
so you don't have to

Our products are formulated using high-bioavailable forms of the highest-quality ingredients with research-backed dosages. All our products are third-party tested for label accuracy and quality assurance.

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