Fish oil is one of the most researched nutrients in the world - supporting everything from brain health and mood to skin, heart, and inflammation. But not all fish oils are created equal. In fact, some can do more harm than good if the quality isn’t there.
Here’s how to choose one that truly supports your health:
Why is fish oil so good for us?
Omega-3 fats are essential - meaning our bodies can’t make them, we have to get them from food or supplements. They play a role in almost everything: inflammation, immunity, heart health, brain function, mood, skin, hair, nails, and metabolism.
The two big players are EPA and DHA, found in oily fish like salmon, mackerel and anchovies. These are the building blocks that help reduce inflammation, support hormones, and keep your cells and systems running smoothly.
What to look for in your fish oil:
1. Strength:
The benefits come from EPA and DHA — not just “fish oil” listed on the label.
Look for 1000–2000 mg combined EPA + DHA per daily serve. Anything less and you’re not getting enough of what matters.
2. Purity & Freshness
Fish oil should be tested for heavy metals like mercury. If a brand has done this, they’ll say so.
Also check oxidation. Fats are delicate, and damaged (oxidised) fats can be harmful. Quality brands protect against this with low-temp processing, light-proof capsules and dark bottles.
3. Sustainability
Choose oils made from small fish like sardines or anchovies. They’re more abundant, lower in toxins, and better for the planet. Look for sustainability certifications where possible.
Bonus: Added Support
Some formulas include Vitamin E to prevent oxidation. Just keep an eye on Vitamin A — too much isn’t great for liver health (stick below 1000 IU per serve).
The bottom line:
The right fish oil should give you enough EPA/DHA, be pure and fresh, and come from a sustainable source. If it doesn’t tick these boxes, it’s not worth your time (or money).
BePure Three has been formulated with these non-negotiables in mind. Delivering a potent 1400mg of total omega-3 fatty acids (EPA and DHA) per serving, our best-in-class Fish Oil is sustainably sourced from anchovies in the South Pacific and rigorously third-party tested for purity, freshness, oxidation and label accuracy.
We don't compromise on quality.