Forget everything you thought you knew about protein, obesity and longevity. When it comes to looking good and feeling great as we age, the science of ageing has truly evolved - with the latest literature calling for us all, to shift our minds from being fat-phobic to muscle-centric.
Ageing has historically been viewed as a gradual process, bound by time, unchanged by dietary and lifestyle choices. Whilst ageing is an inevitable part of life, we have the power to upgrade the experience by eating and moving in a way that maintains the structure and function of our skeletal muscles.
Why? Muscle is the organ of longevity - it is the home of metabolism and movement. It helps us to produce energy, maintain our blood sugars and ability to burn fuel (aka calories), and enables us to move without great restriction. Research shows that muscle loss appears to precede a number of the diseases and metabolic changes associated with ageing, and has been noted as an “initiator” in the process of "getting old”.
The process of ageing involves a gradual turn down in the production of certain hormones that help us to foster and maintain our muscle health. This hormonal decline gradually increases the importance of dietary protein and resistance based training for the maintenance of muscle strength, size and function, and helps us to move the ageing-needle in a positive way. These two longevity tools serve us at every stage of life, but become essential and non-negotiable tools for maintaining our health as life progresses.
Regardless of whether you follow an animal-based or plant-based dietary approach - the story of the protein quantity for ageing is one based on hard science and human biochemistry. We simply just need more quality protein as we get older to maintain our physical fitness and our health.
So how do I get enough in?
Introducing BePure’s Perfect Protein and Good Gut Protein - two easy and delicious ways to add extra protein into your day. Providing 27g+ of protein per serve, these two quality protein powder formulations were built with the chaos of modern life and your biochemistry in mind.
Ideal for sensitive tummies, vegans, vegetarians, mums, and busy humans alike - these protein blends contain everything you need, nothing you don’t - and a little bit extra. They are an ideal addition to your morning smoothie or can be used as an afternoon snack or post workout drink.
BePure’s protein powders contain bioavailable non-GMO pea protein isolate topped up with essential amino acids and digestive enzymes to give you all the benefits of whey without the digestive challenges that can come with dairy. With the addition of either glycine or probiotics and collagen, these blends aim to foster muscle health and much much more, so that you can get more from life, regardless of your life stage.
